Audi Logo History

It may sound surprising that the four-ring logo of Audi has nothing in common with the emblem of the Olympics. In fact, the spliced rings of the car giant symbolize the merger of four car-producing companies, which formed the Audi automobile brand.

Audi Company Logo

The logo history is quite simple, as it has undergone alterations only once since its creation. The four rings, linked into a line, were thought up after the integration of Audi, DKW, Horch and Wanderer under the brainchild of Audi. At first, this symbol rarely appeared on cars, as every company kept doing their own business and continued using their old brand. For some time the new symbol appeared only on racing cars made by the merger. However, in 1965, the union started applying this symbol on all Audi cars.

Only in 2009, the insignia faced its first modification, which was coincided with the centenary of the company. Therefore, the plane rings grew three-dimensional in shiny silver color, with flecks spreading all over them. This sparkling insignia serves to shadow both the prestige of the cars and the approach of shining engineering.

Audi Car Brand History

Audi’s life journey is quite twisted, as its development was long affected by a big merger and diversified policies of partner companies, minding their own businesses.

August Horch, an ingenious automobile engineer, founded Audi, and it became his second offspring. He started it in 1909 in Zwickau after he had been forced out of his own enterprise, Horch & Cie. The creator faced certain complications with the brand title. He could not make it another “Horch” as it had been enrolled as a trademark. A little boy made up “Audi”, by turning “horch”, or “hark”, into the Latin language.

During its infancy, the entity came out to be a brilliant producer of sprint cars. It constructed cars for Austrian Alpine Runs, and the brightest example of its machine art was the Type C, aka “Alpine Champion”, which lent eclat to Audi. Later, Horch settled in Berlin to work as a car adviser, but he kept controlling the company.

Audi Car Logo

In 1921, Audi became the path-breaker in the building of stock cars with left steering, and it was a hit, as these cars came to be more comfortable to drive. 1932 was a key year, as automakers Wanderer, DKW and Horch merged together to form Auto Union AG, but the participating companies continued developing their own brands. Some of them were so successful, that Audi was completely depressed and it vanished for twenty years.

World War 2 bitterly damaged the manufacturing facilities of Auto Union, as they served for war purposes and thus became targets for attacks. After the war, the factories fell under the Soviet sway, so they were disassembled for reparations. This lead to the withdrawal of the manufacturer from the business registry in 1948. It took Audi one year to recover and rebound, and it was restarted in Ingolstadt. The first postwar models were DKWs with the legendary two-cycle engines.

Anyway, the war affected the business badly and it was gradually declining. In 1960, Daimler-Benz purchased Audi, but the proficient management of Mercedes did not help Auto Union to thrive, and in six years Volkswagen took it over. The union switched to the production of four-stroke cycle engine cars in reprisal to increased demand, and these smooth vehicles were finally sold as Audis. From the very outset, the management of Volkswagen was eager to promote Audi as an independent car brand in fear that it could fade away in the corporation. That is why the new owner forced Audi to stick to its brand policy.

However, in order to preserve Audi’s identity, a team of engineers covertly constructed the legendary Audi 100. When revealed to the leaders, this car won all hearts and in 1968, it was put to the production, followed by another hit – the 80 model in 1972. At last, after 60 years of struggle, the brand had its feet on the ground.

One year later, Auto Union melded with NSU, a former benchmark company, which brought about the creation of Audi NSU Auto Union AG. In 1980, after introducing of the Quattro model, the union could add sports cars to its reference list. This four-wheel drive transmission went places in runs, and since then Audi has been the eponym for innovative automobile technologies. By 1985, Audi was the only car brand to have survived among the union and it formed Audi AG.

Afterwards, it inclined to conquer the niche of luxury automobiles. It started the sales of the upscale 90 model and Audi V8, the triplet of the 100 or 200 models under the bonnet, but looking much more sophisticated and attractive. As a result, Audi uprightly gained the membership in the “Big 3” of upmarket German auto producers.

Through the years, this car producer halted at the diversification of the product range. The constant development of the engineering technologies proved Audi to be a groundbreaking carmaker, and its adherence to advanced methods is justly reflected in its tag line “Advancement through Technology”.

Audi Symbol

Audi Symbol

Audi Emblem

Audi Logo

Official Audi Website: audi.com