Mercedes-AMG Logo History
Simple A, M and G characters is one of the only signs, which differentiates ordinary Mercedes car models from more aggressive, sports modifications, made by a luxury car tuning giant. Probably, the creators of the brand decided, that there is nothing classier than elegance, when they devised the name and the logo of the future automobile reworking company – AMG. So they called it by the capital letters of their names (Aufrecht and Melcher) and the name of a town, where they constructed first cars, – Grossaspach.
Its logo is just the above-said letters AMG placed on the body of a car along with a Mercedes’s triangle star or on specially developed auto parts. It may also be accompanied with five inclined lines.
Occasionally a newer emblem can be found: a circle split into two halves, enclosed into the bordering with the brand name and “Affalterbach” written on it. Affalterbach is a town, where manufacturing facilities are located, and one half with a green tree and a stream takes after its emblem. The other half containing a valve and a spring symbolizes the plant.
A tuning division of Mercedes-Benz, AMG creates sports modifications of up-class cars, based on different models of its big brother. It produces standalone models with heavier parts and their own commercial names, and some cars are specially made for AMG.
It all started in 1967 with the development of motors, now the company specializes in the manufacturing of more powerful and sports production cars, first-rate motors and racing automobiles. Aufrecht and Melcher, former employees of Mercedes, started a small engineering bureau in a mill in Grossaspach. The owner of Mercedes, an avid fan of car racing, became their first client. Both customer and mechanics were thrilled about the fact of their cooperation, and that moment the real life history of a new car manufacturer began.
In 1971, the company’s racing modification of 300 SE came second in the overall standing in a racing in Le Mans. It was the epoch on their way to success, as from this time on dozens of orders started pouring on them from all over the world. Later, in 1978, main manufacturing facilities were relocated to Affalterbach, and after a decade, another factory, AMG II, was started.
In 1990, AMG concluded a partner agreement with Daimler-Benz AG, which enabled it to sell the production through the branches and provide its aftersales support. That was company’s switch to a completely new level.
The cars constructed by the company’s mechanics won races many times since then, and the mark name became the synonym to first-rate sports Mercedes. However, in 1996, the company finally presented its first independently manufactured model – E 50 AMG. As a result, the motor manufacturer turned into a sound car producer.
In 1999 DaimlerChrysler corporation bought 51% of its share, and in 2005 AMG ultimately became a relatively independent division of Mercedes-AMG. After the merger, the two luxury trademarks have experienced a whole new life, as the startup corporation now bases its power both on Mercedes’ cutting-edge technologies and the ingenious mind of AMG.