Peugeot Logo History
Peugeot logo is arguably the oldest car emblem in the world, dating back to 1847. Peugeot was a French family of successful industrialists from the region of Sochaux-Montbeliard. By mid-1800s they developed a steel business, producing blades, saws, tools, bicycles and other products. While looking for a logo to reflect the company’s activity, they came up with the idea of a lion that would symbolize the speed, durability and strength of teeth, trademarks of their saw blades. Also, a lion was depicted on the coat of arms of the commune the family came from.
The logo, first registered in 1858, featured a lion standing on the arrow. The mighty animal that appeared on Peugeot’s first car evolved, but remained the symbol of the French manufacturer through the long history. At the beginning of the 20th century a more dynamic lion sit on Peugeot word, but later the more familiar animal on the arrow returned but was embedded into a shield.
It was 1948 when Peugeot first used the heraldic lion, symbolizing the coat of arms of the French region of Franche-Comté, home to the company. In the 1960s and 1970s only the lion’s head was used as an emblem, but Peugeot returned to the full-size heraldic lion after the foundation of PSA Peugeot-Citroen group in 1976. In 1998 the silver lion was placed on blue background. Since 2002 the company has stuck to a stylish 3D silver lion.
Peugeot is a famous French family that has been in manufacturing business since the beginning of the 19th century. They produced dresses, saw blades, grinders, bicycles and many other items before focusing on automobile industry. In 1889 Armand Peugeot constructed his first steam-powered three-wheel vehicle, but the following year switched for Daimler internal combustion engines, produced by Panhard. Featuring sophisticated suspension, sliding-gear transmission and rubber tires, these vehicles proved to be very successful, pushing Peugeot to constructing their own engines by 1896.
In 1903 the company added motorcycles to their lineup. During World War I Peugeot had to switch for arms manufacturing, but then returned to car engineering. In 1929 they revealed a marquee 201 model that was the cheapest car available on the French market. The model featured straight four, 23 to 35 hp engines and independent front suspension. Peugeot cars have been given three-digit names with a zero in the middle ever since that model. Peugeot was the first car manufacturer to produce a vehicle with retractable hardtop in 1934, the 402 Eclipse model.
The 203 model propelled the company to revival during the post-war years. The 403 model, introduced in 1955, found over a million customers in seven years of production, including detective Columbo. In 1950s Peugeot expanded to US and Australian markets. In 1970s Peugeot took over struggling fellow-French company Citroen and European division of Chrysler. In 1983 Peugeot revealed a small 205 hatchback, which proved to be a huge commercial success and contributed to the company’s financial reinforcement. This model was assembled through 1998 and sold over 5 million units. The 206 model that replaced 205 turned out to be even more successful with over 7 million copies sold and remained in production in France, Asia and South America even after the new 207 model was launched.
Peugeot has always been among the leaders in diesel engines development and was the first company to install a particle filter on its Common Rail motors to reduce harmful emissions. Peugeot’s diesel engines have been used by a number of car manufacturers, such as Ford, Volvo, MINI, Land Rover and Suzuki. More than a half of Peugeot and Citroen vehicles are equipped with in-house HDi engines.
Despite receiving multiple awards and commercial success in Europe, Peugeot left the US market in 1991 due to low demand. However, since 1980 PSA group has expanded its presence in growing Chinese market and established a joint venture with Dongfeng Motors, Dongfeng Peugeot-Citroen, which produces and sells over 500,000 vehicles in China annually.
Through the long history Peugeot has successfully participated in motorsports, pioneering in early European races, such as Paris-Rouen or Paris-Bordeaux-Paris, and modern WRC Rally and 24 Hours of Le Mans.
Today Peugeot produces stylish cars, corresponding to the company’s slogan ‘Motion and Emotion’.
Official Peugeot website: Peugeot.com