Pontiac Logo History
The chance that one can behold the red elongate triangle of Pontiac cars dwindles critically as the time goes from the moment of Pontiac brand shutdown. However, cars of this phantom mark still travel around the streets, and it sounds unlikely that one day this distinguished arrowhead insignia will be forgotten.
The logo that can be found on recent models of Pontiac has the form of an upside-down triangle with a slight depression in the center, widely known as the Dart. The arrowhead of Native Americans inspired the design. The badge is red-colored, with silver bordering along the outline and a slender four-cornered silver star in the center. Today we enjoy the third edition of the logo, which was created as far back as 1956.
However, the initial design of badges on Pontiac cars was quite different from what we see nowadays. The official logotype first appeared in 1926. Its predecessors, as surely as the name of the brand, pay tribute to Native American leader Pontiac, who rebelled against the British. The manly profile of the rebel headman wearing a Native American headdress was placed on a red shield with the word “Pontiac” above it. Some years later, the insignia altered a little bit: the shield turned into a silver orbit with a less grotesque “Indian Head”. This profile featured on the badge for two decades, until the ultimate variant replaced it in the company’s effort to attract young motorists.
As to the new emblem, its meaning is quite enigmatic. There is no good information about what the red color signifies or why there is the star in the center. Some say that it is the homage to the culture of Native Americans. But it’s beyond dispute that such a logo cannot but symbolize the power and durability of Pontiac muscle cars.
“Zombie cars” – this bitter nickname is frozen to Pontiac now, after the brand was ceased in 2010. Although these cars run along the roads every now and then and they account for more than one third of all shutdown car brands, this marque will soon die out.
The very beginning of the company’s life journey traces back to the year 1893, when Edward Murphy started his buggy producing company. He named it after the town of Pontiac, Michigan, where the production was located. However, the creator soon realized that the future belonged to automobiles. So it did not take him long to switch his company to the manufacturing of Oakland cars in 1907. Unfortunately, the sales of the first cars did not go well, and soon Murphy passed away, not having the chance to see how flourishing his new business soon became. William Durant was Pontiac’s rescuer, he made it a branch of General Motors Corporation and thus gave rise to it.
After some years of struggle, in 1926, the Pontiac Chief came out, a five-seater car with the six-cylinder engine. Through its unique specifications, it stood out, and shortly it achieved phenomenal popularity, sold by the thousands.
In some years Pontiac, also nicknamed Poncho or Indian, put its father in the shade. A few years later, in 1933 the producer decided to abolish Oakland and concentrated its efforts solely on Pontiac. In the meantime, the mark crossed over to the production of affordable cars with modified engines. Since 1935, the recognizable chrome moldings had been applied on car bodies, which was its distinctive feature for 20 years. Later, the carmaker was famous for its Torpedo model, based on the torpedo-body.
A Pontiac became the last civil car released in the USA during World War 2, as all the manufacturing facilities were adapted to war needs. The after-war production was quite unremarkable, presented by the sales of the upmarket Star Chief, but in 1964, the company experienced breath-taking success. The Pontiac GTO ushered in the epoch of “muscle” cars, low-bulk bodies hiding immense and powerful engines inside. The cars for “cool” guys, as they were considered, fast and furious, but still nifty looking. This laid the foundation to the role of Pontiac as the topping performance branch of General Motors, and it cleaved to this intent for many years.
In 1967, the success of the GTO spurred Pontiac to create sports automobiles – the Firebirds with Trans Am package and the legendary blue stripe. The following Pontiac’s sports model, the two-passenger Fiero, released in 1984, turned out to be a complete fiasco, as due to its spontaneous inflammability, all Fieros were called off.
In 2001, Pontiac made an attempt to break into the market of SUV vehicles, unveiling the Aztec. However, the reality was not better than it could be: because of its eccentric appearance, the monstrous car was blocked with hostile attitude. However, in 2006, Pontiac redeemed itself by producing the fuel-efficient pint size wagon Vibe and it earned a lot of good references.
Unfortunately, this was not enough for Pontiac to survive the recession. As a consequence, in 2009 General Motors made a decision to discontinue all Pontiac models with the division complete closing down on 31 October 2010.