Volkswagen logo history
The VW logo is one of the most recognized car emblems worldwide, yet it is very simple. It consists of 2 white letters (a V over a W, united in a monogram) in a circle of the same color, which are on a blue background. The white color stands for purity, creativity, perfection; the blue color represents reliability, security and excellence.
Since its appearance in 1938, the emblem has suffered a few changes. The very first logo was designed by Franz Xavier Reimspiess. He was an engineer and worked for Ferdinand Porsche. The company announced a competition among the office personnel. Franz Reimspiess came up with the best idea, and the logo was registered. It is noteworthy, that this version of the emblem made it very clear when and where the logo had been created: it depicted a stylized swastika and characters V and W. After World War II it was changed for obvious reasons. They left only the letters VW on a black background. Since 2006, the background color has been blue.
There is another theory of the logo history. N. Borg (born in Sweden, now lives in Switzerland) was a graphic artist working for Nazis, and now he claims his rights to the emblem.
It is remarkable that he is allegedly worried not about the money, but only about the historical truth. According to Borg, he was told by Fritz Todt (he was the Reich Minister then) to design an emblem for the car brand. He created the logo, but soon Nikolai was informed that the production of Volkswagen had been put off because of World War II. After a while, Borg noticed his emblem on a VW vehicle.
After sixty years, he tried to contest the patent right, but this attempt failed. The court found no conclusive evidence of the fact that Borg was the first one to design this emblem. After all, the official history follows the idea of Franz Reimspiess creating the VW logo.
“Volkswagen” is a German word and means “People’s car”, and these words reflect the reality. The priority of this car brand is creating a car for people – a durable, high quality, usable and reliable vehicle. That’s why Volkswagen cars are often appreciated as they are suitable for everyone. Today the brand is deservedly loved everywhere. The bestsellers of the auto producer are well know all over the world. They are the Golf, the Passat, and of course the Beetle (Käfer). But today’s success has been preceded by a long story of hard work.
The brand originated in 1937. On May 28 “Gesellschaft zur Vorbereitung des Deutschen Volkswagen mbH“ was established. This period is known as Adolf Hitler’s heyday, and by that time he had a pet project to create an affordable, speedy (62mph), economical (33 mpg) and practical car at a reasonable price. Thus, Hitler charged the automotive engineer Ferdinand Porsche with designing and constructing such a vehicle. Answering that purpose, in 1938 the 1st factory belonging to the automaker was opened in Wolfsburg. The Volkswagen headquarter was established there, too. Shortly after that, Hitler had a chance to appreciate a “Type 1 Cabriolet”.
He changed the name to KdF-Wagen in honour of a Nazi public organization. The auto design was prompted by “Tatra cars”, and the vehicle had such specific features as round shape, front hinged doors and an engine with air-cooling. The model immediately won fame. The New York Times published an article about the motorcar, and thanks to the journalist’s example, it was nicknamed the “Beetle” because of the similarity of its appearance.
Unfortunately, a year later World War II started, and the factory was placed under command of the military department in order to produce vehicles for the army of the Third Reich. During the war, Volkswagen was designing and building military vehicles: Kübelwagen (was used by all services), VW Typ 128 Schwimmwagen (an amphibious vehicle), and others.
After the war, the plant in Wolfsburg went under the control of Great Britain. The British were interested in reconstructing the plant, and soon the company started the production of the Beetle. By 1972, the VW had sold more than 15 million vehicles, and the Beetle became the best-selling car in the world. This record is not broken yet.
Nevertheless, the company had a need of new models to win more clients. Audi, which had been a subsidiary of VW since the sixties, brought the idea of an engine with water-cooling and a FWD car. Based on that, in 1973 the engineers designed the Passat (in many body versions). It gave birth to a new class of cars. One year later, the company came up with the Golf (a hatchback), which became world famous right after entering the market. In 1976, the Polo (a hatchback) appeared and turned out to be a real hit, especially in Western Europe. All this increased financial strength of the company and made the VW the largest car manufacturer.
In the following decades Volkswagen went on with a lot of up-to-date vehicles: VW Jetta (1980, a sedan), VW Vento (1992, a sedan), VW Sharan (1995, a station wagon), VW Passat V (1996, a sedan/ a station wagon), VW Bora (1999, a sedan), VW Touareg (2002, a crossover), VW EOS (2006, coupe-cabriolet), VW Tiguan (2007, a SUV).
Official Website: vw.com