Bugatti Logo History

Ettore Bugatti came from a very artistic Italian family and the famous logo was probably well-designed by both his father and himself. However, there are two main versions of the iconic logo’s creation. The classic theory is supported by Bugatti and states that sixty red pearls are embedded into elegant oval to highlight the exclusive and individual character of the brand.

According to a more pragmatic version the red dots stand for safety wires, looking like lace patterns. The elegant Bugatti word lies on the red font, emphasizing the cars’ passion and abundant energy. The white script represents elegance and nobility, while the black shadows, cast by letters, show the excellence and uncompromising character of the cars. The logo is completed with stylized EB initials of Ettore Bugatti.


Bugatti History

Born to an artistic family in Milan, Ettore Bugatti showed his passion in automotive industry at an early age and started constructing prototypes as a teenager. His work was noticed by a German baron De Dietrich and Bugatti was offered to work on car prototypes in Germany. Later on Ettore partnered with French businessman Emile Mathis. After a brief spell at Deutz as a Production Director, Bugatti finally founded his own company Automobiles E. Bugatti in 1909 in a small German town of Molsheim that later became part of France.

The young entrepreneur embarked on constructing what was nothing less than the most exclusive, luxurious and fastest vehicles of the time. His engineering genius soon led to victories in motor racings, including one at the very first Monaco Grand Prix.

Ettore was also contracted by the government to build airplane engines during World War I and an airplane between the two wars. However, these attempts were not as successful as his automotive business. Contrasted with his ambitious automobile projects, Bugatti’s personal life was full of tragedies. His brother Rembrandt, a notorious sculptor, committed suicide in 1916, his son Jean was killed while testing his new racing car, based on Type 57, and his first wife passed away in 1944.


Apart from that, Bugatti factory in Molsheim was ruined during the war and Ettore didn’t get back to life after all these tragedies. After his death in 1947 the company struggled for a while and was discontinued in 1952. During the second part of the 20th century a number of entrepreneurs attempted to revive the brand, but it was Romano Artioli who acquired the marque in 1987, registered Bugatti Automobili SpA company and went on to produce the ultimate supercar named Bugatti EB110.

In 1998, however, the German automotive giant Volkswagen AG bought out the brand and revealed several prototypes before finally introducing their state-of-the-art hypercar Bugatti Veyron in 2005, arguably the most recognizable sports vehicle of all times. The 16-cylinder quad-turbocharged engine produced over 1000 hp and accelerated the car to incredible 267 mph. Ten years later Bugatti Veyron is still recognized by the Guinness World Records as the fastest street-legal car ever made. Priced over $1 million, which is significantly less than the real development costs, this monster was never going to be a commercial success and served as Volkswagen marketing tool, demonstrating the company’s technical potential. Having produced 450 vehicles over a decade, Volkswagen discontinued Bugatti Veyron in 2015. However, the company announced the development of a successor which is expected to be revealed in 2016.

Ever since Ettore Bugatti’s first prototypes the company has stood out for its passion in creating luxurious, technically superior yet exclusively romantic cars for true automobile lovers.

Bugatti Symbol


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