Chevrolet (Chevy) Logo History
The graceful name of Chevrolet cannot but be attended by an exquisite logotype, such as the austere image of a bow tie, which symbolizes Chevy’s success. The Chevrolet logo was created by William Durant, the founder of this American car brand.
There are a few legends of how the logo was invented. One of the most popular ones says that Durant saw this image on paper hangings in a Parisian hotel. The sloping plus sign impressed him so much that he took a scrap of the hangings to show it to the partners, and they chose it as the emblem of a newborn car making company.
However, his daughter, Margaret Durant, told another story in her book “My father”. She says that her father was insistently trying to develop the logo, and eventually he contrived this variant at dinner. At the same time, his wife assures that they saw the future emblem in a newspaper’s advertisement in 1912.
Finally, some say that the national origin of the engineer Louis Chevrolet could also predetermine the styling of the logo. He was a Swiss, and Chevy’s slanting bow tie resembles the cross on the colors of Switzerland.
The true origin of the logo is quite controversial as there are different theories, however, regardless of the true origin of Chevy’s logo, the golden bow tie in a silver bordering embodies the advertency to customers, based on the attractive price of and reliability of Chevy.
Today Chevrolet cars are widely recognized as vehicles of the optimal quality-price ratio, they show remarkable performance and reliability at quite a reasonable price. No wonder Chevrolet Motor, which is a division of General Motors, is the best selling car brand of the American giant.
The Chevy history began in 1911, when the toppled creator of General Motors William Durant set his sights on the development of his own car manufacturing company. He had in mind a project of an advanced luxury car, for which he invited Louis Chevrolet, a brilliant automobile engineer and David Buick’s favorite racer.
Together they made their first car, a luxury five-seater saloon called Classic Six. The price of the car turned out to be rather high, especially compared to Ford-T, an absolute best seller at that time, therefore Chevy was our of the competition. This led the company to reconsider their strategy and they decided to switch to producing affordable and simple automobiles instead of fancy cars. As a result, they came up with the legendary Chevrolet-490, which came off the assembly line shortly. This model was so successful that it became Ford’s archrival and finally lent éclat to the carmaker. After this incredible success, Durant made Chevy a part of General Motors Corporation.
A decade later, the American customers started to appreciate the affordable and reliable cars of the brand ever more and during the Great Depression Chevy sold more cars than Ford. Also, in 1935 the car manufacturer introduced the Suburban Carryall, which gave birth to a whole new class of automobiles – wagon cars.
It is now impossible to imagine the history of Chevy without the legendary Corvette. First introduced in 1953, this remarkable car was the first American sportster and made an absolute hit. Later on the original car was modified with the new Corvette generations coming to the market. A few years later in 1966, Chevy launched the production of another legendary pony car – the Camaro. These two models are still among most popular and bestselling sports cars of the brand.
Another popular Chevy car was presented in the nineties. The tremendous roadster Tahoe is an extraordinarily powerful car for its class. Even today Tahoe is one of the most popular Chevy’s SUVs.
Despite producing large and powerful V8 cars, Chevy has recently entered the market of electric cars with a 2010. “The car of the future” is quite successful and gained a lot of honorary degrees.
Nowadays Chevy produces cars of all sizes – from tiny Sparks to enormous upscale roadsters like Suburban, nicknamed “Texan limo” for their 5.6-meter length. Chevy is known around the globe as their manufacturing facilities are placed all over the world: in the USA, South Korea, Brazil, China, Russia and other countries. Other than that the producer leans to adapt its models to the specifics of the country it is aimed at. The formula for success of the brand is probably its preeminent adjustability to the requirements of a specific market, whether it is European, Asian or American.
Official Website: chevrolet.com