Land Rover Logo History

Land Rover is a popular British auto brand known for its large and sturdy vehicles. Apart from the high-quality vehicles it makes, Land Rover is very well known for its elegant and original logo. The logo is made in a bold oval shape, containing the company name in white letters on a green background.

The oval is also farmed by smooth white edges of a shiny quality. The words “Land Rover” are framed by two arrows going left and right. While it may not look like much to the unobservant eye, this logo contains a simplistic brilliance and vivid green color that almost contains a sense of regality. Green is often known to symbolize vitality and growth while white symbolizes purity, making it a very fitting combination for such a unique car company. The font used for the logo is custom made. It is believed that the expanding arrows on the logo are meant to mirror the company’s motto – “Above and Beyond”.


This is not the first version of the logo introduced, but it certainly is the most stylish. The early Land Rover logo had the same principle – the company name on an oval shape, except the background was black, a big “Z” overlapped the name, and the company location was also written on the sides. While we cannot say for sure where the logo we see today came from, there are several theories. One popular story states that the designer who created the logo came up with it completely by accident. As the story goes, he was eating lunch from a pilchard tin placed on his drawing board, and when he finished eating, he noticed something curious. Some oil or liquid from the tin left an oval outline on his drawing board, which became the basis of the logo we now know and love.

History of Land Rover

There are few brands in the auto industry as closely associated with luxury SUV vehicles as Land Rover. This distinguished British brand is known for a number of things, such as the wondrous off-road capacity of its vehicles and their great durability, but its flagship vehicle and prevailing icon remains the Range Rover. Land Rover has undergone many significant changes throughout its history, leading up to the development of the Range Rover and other modern models, a brief overview of which you can find below.


In the post WWII era, car production boomed in England, with many manufacturers looking for new ideas and influences for original models. Maurice Wilks, a top-ranking designer at the British auto company Rover found this inspiration in the American jeep. Admiring the vehicle’s angular form and wide-ranging functionality after some practice driving a Jeep at his holiday home, Wilks set out to create something similar. In 1947, the first Land Rover prototype was created with the nickname “Centre Steel”.

Bearing the modest name “Series I”, the first models to be mass produced had a memorable military green color and were made of a lightweight alloy of aluminum and magnesium. During that period, shortages of steel were common, so this alternative choice only benefitted the Rover Company, utilizing military surplus metals that granted its automobiles unprecedented longevity and durability. Interestingly, Maurice Wilks created the first Land Rover with a steering wheel in the middle, offering a fair compromise to British and American drivers while also appealing to farmers who drove tractors. Another thing many find curious about the first Land Rover models is the fact that they could be driven for thousands of miles on nothing more than banana oil.

During the post-WWII era, Land Rover had to reinvent itself to erase the stereotype that they only produce military and service vehicles. The solution to this problem became their entry into the world of racing. Land Rover was an important player and victorious contender in countless motorsport events of the 1950’s, cementing its reputation as a diverse and ambitious brand. In 1958, the Series II was launched, featuring a new and more diverse lineup of quality vehicles. Twelve years later, Land Rover achieved another breakthrough with the Range Rover, a recreational off-roader unlike any others that came before it. Land Rover was first known as the Rover Company, and the brand has been passed down to several larger companies over the years, including Jaguar, BMW, and Ford. Today, it is a proud division of Jaguar.

Land Rover Symbol